Health & Wellness Tourism is clearly a growing market for the tourism industry.The increasing demand for this type of activity is a window of opportunity for potential investors in tourism.
The target market for our management services are 5*hotels and resorts with 60 to 120 rooms and suites. We are involved with the project from its conception and assist in all stages of planning and development It can be year-round luxury stand-alone operations, as well as it can be implanted into existing luxury resorts as independent unit.
Preferred destinations will be Europe, CIS countries, Middle East and Asia.
Target clients are people who are willing to invest in their health and achieve physical and emotional wellbeing. They are ready to pay more for receiving exceptionally good and professional service and ambience.
Potential guests are male and female, professionals or business executives, retirees or simply health-conscious individuals with a high income, and concentrated within the 35-65 age range.
medical resorts potential customers are
These are couples and singles aged 35-40 from high/middle to high/high income levels of society, interested in exploring new products and services and active holidays in health resort areas. They are mainly repeat visitors. They are very much concerned with their appearance and invest time and money in their health. They trust products with specific benefits, and increasingly spend their money on high-quality health and wellbeing services and products that provide increased vitality and agility. They are consumers of detox and derma therapy products.
These are women and men in high managing positions of big companies aged 40-60. They have jobs with a high level of stress, focused on results and concrete achievements, for which they are directly responsible. They have very unhealthy lifestyles: long working hours, extensive travelling and eating on the road. Most of them visit a medical spa twice a year for one or two weeks to conduct a thorough physical examination and relax. They usually travel alone. They are consumers of stress relief and executive coaching products. Work with them addresses diet, exercise, stress reduction and recommendations on dealing with a stress in the workplace and handling everyday pressure.
Owners of Private Companies
There is a common trend that owners of successful private companies tend to continue working well beyond their sixties or even seventies. This is driven mainly by such factors as the trend to exercise control over their company and a preference to stay longer in a business life. For them health care issues are essential, as they want to remain active, sportive, good-looking and fit. They are typical consumers of vital aging products.
DINKS (Double Income No Kids)
DINKS are couples aged 35-50 with no children and a very active lifestyle with a high level of health conscience. They are mainly repeat visitors and tend to combine treatments with cultural or educational programs.
This group consists of affluent couples (including retired couples) aged 50+ with an interest in up-scale products and services. They like to travel to beautiful exotic places for rest and are very much in favor of well-known international brands.
Destinations for all seasons
Destinations renowned for their outstanding natural beauty and peace
Pure, natural environment that ensures rejuvenation and relaxation
Unique places of energy worldwide
Dramatic landscape, stunning views, full frontal panorama
Intimate but within easy reach of airport and major city attractions
Based on the growing interrelation between wellness, lifestyle and leisure
A sophisticated medical spa housed in a modern five-star hotel with state-of-the-art facilities
Fusion between a nature setting and refined comfort
Medical Spa concept ranging from a classic spectrum of anti-aging, vitality wellness, burn-out syndrome, health diagnostics, preventative healthcare, insomnia cure to mental training, dietary coaching and implementing new market drivers such as life-style coaching etc.
A place to socialize and network
Daily activity program
Not influenced by seasonal fluctuations
As for boutique properties, business depends on maximizing occupancy
Contemporary environmental design (built in harmony with the surrounding nature)
Unique eco chic style
Full frontal panorama
Relaxed yet stylish and sophisticated interiors
Some signature design elements
Generous size of rooms
Generous sleeping areas
Outdoor terrace with occasional seating and daybed
Locally influenced cuisine
Locally sourced food and beverages (a gastronomic journey of the area)
Fresh and often organic healthy ingredients
Extended activity program
Medical services range from anti-aging, vitality wellness, burn-out syndromes, health diagnostics, detox, preventative healthcare and insomnia cures to mental training, dietary coaching and soft aesthetic surgery.
Visitors expect customized products and services
Demand of high-quality highly personalized experience
Increase in corporate wellness
Need for unique “signature”treatments, using local products and ingredients
Therapeutic and activity programs will be designed on a weekly basis beginning on Sundays.
Medical resorts offer to its guests a common set of services and amenities.
Superior spa and fitness center with indoor and outdoor pools
Main restaurant with a terrace serving healthy cuisine/ package of 3 meals per day
Integrated Educational Kitchen (Demonstration Kitchen)
Signature Tea Bar
Amenities for meditation, contemplation, silence, and creativity
Rooms for musical concerts, presentations, informal socializing and communication